How many people use Google as home page?

It has been long suspected that many people set search engines (such as Google.com) as their home pages, and simply type the domain name in the search box rather than in the URL box of the browser when they want to get to a web site. For example, to get to “myspace.com”, they would simply type in “myspace” in Google’s search box and click on the result to get there.

However, it has been difficult to estimate exactly how many people are doing this. AOL search data log provides some hints. I did a search in the AOL log where users typed “XYZ” and clicked a domain with “XYZ.com” or “XYZ.org” etc. The number is quite high: about 20% of all searches fall into this category.

This is a useful data point for a number of reasons:

  • It shows that as much as 20% of searches are used for navigational purposes. This explains why popular domain names such as myspace or ebay are the most search terms
  • The number of searches for a domain name (e.g. ebay) indicates how many times people go to a domain directly (rather than through a referral).

Update: Om has a post about Yahoo is the most popular search on google.

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16 comments so far

  1. [...] Life is a venture A journey of a thousand miles begins with one step … « How many people use Google as home page? [...]

  2. Lauren on

    Google is preety awsome i think it is one of the best websites not as good as Myspace though :)

    • Shu Li on

      uh no. Myspace sucks when compared to google, i dont even know why you said something that stupid.

      • Unknown on

        They’re not really comparable, considering Google is a search engine and MySpace a social networking site. It’d be like comparing the usefulness of a library to that of a phone.

  3. christine on

    I think google is helpfull but it does not always show what I need.

  4. christine on

    I think google is way better then Myspace because
    Myspace just helps kids chat with people they
    don’t know so how do they know it’s not a bad guy.

  5. Shane: content writer on

    I don’t understand how you can begin to compare google and myspace…

  6. bob on

    google

  7. bob on

    what is google

  8. bob on

    ¿

  9. bob on

    ¿¿¿¿¿¿µµ¾1¹

  10. darren on

    how can i get google as my homepage?????????

  11. darren on

    help me!!!!!!!

  12. Tiger Woods on

    GOOgle is much better then yahoo and myspace google is like the club and yahoo is the ball

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