Archive for the ‘Podcasting’ Category

Profitable podcasting

There are a lot of people doing podcasting but the question is how to make money from it. The story below may give you some clues. was a Chinese language podcasting service started by Ken Carroll, a Dublin native who has been running English schools in Shanghai. When he was introduced to podcasting, he immediately realized its potential to scale his business to global audience and started podcasting with Chinese lessons. A year later, is now one of the most widely downloaded podcasts on Yahoo Podcasts with more than 5 million downloads.

The interesting part is that the podcasting is free but the transcripts of podcasts is available for $9 a month. It also sells flashcards and exercises as a premium service. Most subscribers are currently from US. The Internet operation also scales much better than his brick-and-mortar schools and is already profitable.

So, if you are providing an education service, podcasting may be the way to scale your business.